Honey Nails
P0 12 stores Zenoti NYC / Brooklyn
Basic Info
- Founded
- ~2014 (earliest NY State license)
- Founder
- Jisoo Sun (Sun Jisoo) — confirmed via NY State Appearance Enhancement Business Licenses
- Website
- honeynails.com
- Booking
- honeynails.zenoti.com — 全面部署，全 12 店统一预约
- Contact
- Website contact form (no public email). Flagship phone: (646) 892-3000
- IG
- @honeynailsnyc — 1,673 followers (12 店仅此粉丝数，极低)
- Yelp
- Cortelyou Rd: ~4.1/5 (154 reviews) · Livingston St: ~3.5-4.0 (235 reviews) · Crown Heights: ~4.0 (110 reviews)
- Pricing
- Regular Mani $20, Gel Mani $40, Basic Mani+Pedi $67, Gel Mani+Gel Pedi $118. 中端定位
- Cancellation
- 12 小时提前通知，no-show 收 100% 费用（Zenoti 强制）
- Employee Model
- 推断为 W-2 / commission（统一定价、统一排班、统一品牌 = 非 booth rental）
12 Locations
| # | Location | Neighborhood | Phone |
|---|
| 1 | 833 11th Ave | Hell's Kitchen, Manhattan | (646) 892-3000 |
| 2 | 499 10th Ave | Hudson Yards, Manhattan (NEW) | (646) 455-0270 |
| 3 | 21-32 44th Dr | LIC, Queens | (718) 786-1010 |
| 4 | 28-30 Jackson Ave | LIC, Queens | (718) 269-3344 |
| 5 | 1414 Cortelyou Rd | Flatbush, Brooklyn | (718) 759-6009 |
| 6 | 681 Franklin Ave | Crown Heights, Brooklyn | (718) 638-1000 |
| 7 | 810 Fulton St | Clinton Hill, Brooklyn | (631) 403-3411 |
| 8 | 33 Eagle St | Greenpoint, Brooklyn | (631) 729-7333 |
| 9 | 280 Livingston St | Downtown Brooklyn | (347) 916-0222 |
| 10 | 490 Myrtle Ave | Clinton Hill, Brooklyn | (718) 857-0030 |
| 11 | 641 Vanderbilt Ave | Prospect Heights, Brooklyn | (929) 210-0495 |
| 12 | 145 Broadway | Williamsburg, Brooklyn (NEW) | (347) 227-8761 |
Pain Points & Selling Points
Pain Points
Gel/extension 耐久性问题：Yelp 投诉 builder gel 3 天内起泡开裂，需要返工 3 次
技师质量不一致：部分被点名表扬，部分导致出血、指甲里混入黑色碎片
赶工：忙时客人感觉被催促
定价透明度：被收取双倍费用的投诉
社交媒体近乎不存在：12 店仅 1.6K IG 粉丝 = 完全没有线上获客能力
Yelp 11th Ave 页面未认领：说明品牌管理缺位
Celoria Selling Points
就在纽约：所有 12 家店都在步行/地铁可达范围。可以直接去任何一家店演示
Zenoti 替换话术：和 QQ Nails 的经历一样 — Zenoti 管预约和营销邮件，但不管质量控制。Celoria 的 Insights Agent 能发现"哪个技师的返工率最高"
SOP Agent：12 家店分散在 Brooklyn 各处 + Manhattan + LIC，owner 一个人管不过来。数字店长推送每日任务
获客 Agent：1.6K IG 粉丝说明不会做社交媒体。Celoria 的 acquisition agent 自动化评论回复、Google Business 优化、SMS 营销
Pitch Email
Subject: Honey Nails — 12 stores in NYC, 1,600 Instagram followers. The gap between your offline and online presence is costing you.
Hi Jisoo,
I'm Eric, founder of Celoria — an AI operating system for nail salon chains. We power 40+ stores in NYC.
Honey Nails has done something most nail brands can't: 12 locations across Brooklyn, Manhattan, and LIC, with two new openings (Hudson Yards and Williamsburg). That's serious execution.
But I notice a gap: your physical presence is strong, but your digital presence isn't keeping up. 1,600 Instagram followers for 12 stores. Your 11th Ave Yelp page is unclaimed. Your best Yelp rating is 4.1 (Cortelyou) — but your Livingston St store is closer to 3.5.
Zenoti handles your bookings. But it doesn't tell you why Cortelyou outperforms Livingston by half a star. It doesn't flag that gel extension complaints are 3x more frequent at certain locations. It doesn't help you claim that unclaimed Yelp page.
Celoria does:
1. Insights Agent — cross-references your booking data with Yelp/Google reviews across all 12 stores. Tells you which location, which technician, which service is causing problems — with dollar amounts.
2. SOP Agent — pushes quality standards to every technician's phone. When Hudson Yards opens with new staff, they get the same proven protocols as your best Cortelyou technicians.
3. Acquisition Agent — auto-responds to reviews, optimizes your Google Business listings, runs targeted SMS campaigns. No more 1,600-follower invisibility.
I'm in Brooklyn. Happy to walk into any Honey Nails and show you a live demo. 15 minutes?
Best,
Eric He · Founder, Celoria
celoria.ai